The most important factor in determining the success or failure of an individual or organization is how they respond to adversity.

It’s not talent.  Not great ideas.  Not even wealth.

Why not?

Because adversity is inevitable.  Despite the best plans, every human being or team, at some point in time, is going to face very challenging situations.  It is during those times that the response to adversity is more important than any of their assets.

What do you do when the going gets tough?