It’s not WHAT you know, and it’s not just WHO you know.

The most important thing is WHO KNOWS YOU!

People build relationships – whether personal or professional – with individuals they know, like and trust.

So, it’s not enough for you to know a lot of people.  You must give them the opportunity to get to know you.

Position – or “market” – yourself so that others can get to know you and the value you bring to the table.