It’s not WHAT you know, and it’s not just WHO you know.
The most important thing is WHO KNOWS YOU!
People build relationships – whether personal or professional – with individuals they know, like and trust.
So, it’s not enough for you to know a lot of people. You must give them the opportunity to get to know you.
Position – or “market” – yourself so that others can get to know you and the value you bring to the table.