A friend of mine had a wonderful event last night to celebrate 20 years in business.  That is a huge accomplishment for a small business.

With all the great start-up companies that come on the scene, less than half of them survive past 2 years.

As a small business owner, I was impressed by the impact and success of her business over such a long period of time.  Naturally, I asked myself the following question:

How do you ensure that your business’s product and/or service endures?

The answer: By providing consistent QUALITY!

With slick marketing, it’s easy to get people to buy a product or invest in a service.  However, if you want something that lasts, make sure you build it with quality.