As an athlete, I was taught not to talk a lot of trash and brag about my skills.  Rather, I was trained to let my ‘game’ – or my performance – do the talking.

However, once my athletic career ended and I transitioned into business, this principle got me into trouble.  During interviews and sales pitches, I was unable to “sell myself”.  I had not developed the ability to articulate my strengths, my skills and the value I could offer.  I had many of the intangible skills that employers look for, but I had no idea how to communicate them.

There is never a need to brag or boast about what you’re capable of.  But there is reason to improve your ability to articulate the value of what you bring to the table.

If you can’t get people excited about what you do, they’ll never buy.